If you’ve been looking for a home or thinking about selling yours, you’ve likely

worked with a real estate agent. But what do these professionals actually do?

A real estate agent is a licensed salesperson who works under the supervision of a

broker. Typically, they split their commission with the broker.

Negotiating

Real estate agents help their clients through the entire home buying or selling

process from start to finish. They scour listings, tour homes with clients and work

through the negotiation process. If something comes up, like a major problem with

the house or a potential deal-breaker, they’re there to make sure that doesn’t stop

the transaction from going through.

One of the first things they negotiate is the price. The seller hopes for the highest

possible price while the buyer wants to pay as little as possible. Often, the agent will

let the other party make the first offer to see where they stand and then negotiate

from there. Read more https://www.satxwebuyhouses.com/we-buy-houses-leon-valley-tx/

They’re also aware of what can be negotiated, such as concessions for buyers or

repairs for sellers. Lastly, they guide their clients through the entire closing process

to make sure everything goes smoothly. They’ll even do a final walkthrough before

the closing date to make sure there are no damages.

Marketing

Real estate agents market their services in a variety of ways, including networking

and building relationships. They also use websites, brochures, radio and television

ads, billboards, fliers, and social media to promote their business.

When listing a property, agents help clients establish an asking price and market the

home to buyers, setting up open houses and viewings. They also provide information

about the area, such as schools, crime rates, and average home prices.

When representing a buyer, agents connect them with a lender and guide them

through the buying process. They also negotiate on the client’s behalf and work

closely with other professionals involved in the transaction, such as title and escrow

agents. They are also present during meetings, contract signings and closings. They

also act as go-betweens for the parties, conveying communications and advising on

inspections, offers, counteroffers, and moving arrangements. They also make sure

everything is carried out legally. This is why it is crucial to work with a real estate

agent.

Contracts

Real estate agents act as go-betweens between buyers and sellers. They review and

negotiate contracts, schedule inspections, attend meetings with mortgage lenders,

title or escrow agents, and lawyers on closing day to make sure all parties are

satisfied with the terms of the contract.

Strong negotiating skills are the hallmark of a good agent. Buyers and sellers both

seek representation that can secure them a fair deal on a property. Sellers may also

prioritize agents who can help them avoid protracted bidding wars and other

concessions to score a quick sale.

Buyers, on the other hand, look to agents to provide advice on price and prepare

their properties for sale, advise them on a wish list of features and amenities, and

find homes that fit within their budget. They typically work full-time to focus on this

role. Real estate agents are also expected to be familiar with the area and local

market trends. They can also advise clients on how to maximize their returns when

selling their property.

Closing

A real estate agent gets paid when their client buys a home. This is because they

work on commission – meaning the higher the sale price, the more money they

make. They typically get their payments from their real estate brokerage once they

close on a sale.

In addition, a good real estate agent can also help buyers find the best mortgage

lenders and assist them in getting preapproved. They can also help sellers find

buyers and act as go-betweens during the contract period, conveying

communications between all parties while providing guidance on inspections,

moving dates and closing procedures.

If you want to be a great real estate agent, you need to be reliable and

straightforward. You should also have a lot of personality and be personable so that

your clients feel at ease around you. If you’re not personable, it’s easy to lose

potential clients. By putting your prospects at ease, you can close more sales.